Sales Personalities Series Part. 1: Relationship Builders
About this episode
This episode introduces the Relationship Builder sales personality and explores how their strengths can be leveraged for better sales results.
You know the feeling. The conversation flowed effortlessly. You connected. You laughed. You found common ground. By the end, it felt like you were completely aligned. Then you followed up... and never heard from them again. Sound familiar? If it does, there's a good chance you're a Relationship Builder, and the very quality that makes you naturally engaging may also be the thing holding back your sales results. In this new episode of Sales is NOT a Dirty Word, I'm kicking off a brand-new five-part series exploring the five primary sales personalities. For decades, sales advice has been built around a very specific personality type. The traditional sales playbook was largely designed in the 1970s and 1980s for highly assertive, aggressive sellers. And now every personality is forced to use the same playbook - and failing. If you've ever felt uncomfortable trying to follow that approach, it’s crucial for you to find out what your unique personality strengths are and implement a sales strategy that feels aligned. Once you do - you become incredible at sales. This episode kicks us off with the Relationship Builder. What happens time and time again is that Relationship Builders become…
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