Only 4% of Owners Are Happy After Selling — Justin Goodbread on Why

Only 4% of Owners Are Happy After Selling — Justin Goodbread on Why

From Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. by Sales POP!

May 8, 2026 · 27 min · Season 130 · Episode 6

About this episode

Justin Goodbread discusses the challenges service-based founders face after selling their businesses and introduces his five-step Relentless Framework.

Justin Goodbread, founder of Relentless Value Coaching and creator of the Deca Millionaire Way, joins John Golden to explain why so many service-based founders get stuck at the epicenter of their own businesses — and walks through the five-step Relentless Framework he has used to build and exit seven companies. Learn more at https://www.justingoodbread.com/ .

People in this episode

Host: John Golden

Guest: Justin Goodbread

Topics covered

  • business exit
  • founder happiness
  • service-based businesses
  • entrepreneurship
  • coaching

Keywords

  • business selling
  • founder satisfaction
  • entrepreneurial framework
  • company exit
  • coaching strategies

Mentioned in this episode

Organizations: Relentless Value Coaching, Deca Millionaire Way

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