
Only 4% of Owners Are Happy After Selling — Justin Goodbread on Why
From Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. by Sales POP!
May 8, 2026 · 27 min · Season 130 · Episode 6
About this episode
Justin Goodbread discusses the challenges service-based founders face after selling their businesses and introduces his five-step Relentless Framework.
Justin Goodbread, founder of Relentless Value Coaching and creator of the Deca Millionaire Way, joins John Golden to explain why so many service-based founders get stuck at the epicenter of their own businesses — and walks through the five-step Relentless Framework he has used to build and exit seven companies. Learn more at https://www.justingoodbread.com/ .
People in this episode
Host: John Golden
Guest: Justin Goodbread
Topics covered
- business exit
- founder happiness
- service-based businesses
- entrepreneurship
- coaching
Keywords
- business selling
- founder satisfaction
- entrepreneurial framework
- company exit
- coaching strategies
Mentioned in this episode
Organizations: Relentless Value Coaching, Deca Millionaire Way
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