Is the Way You Do Sales Training a Complete Waste of Time and Money?
About this episode
Kelly Riggs discusses why traditional sales training often fails and how to improve sales effectiveness through coaching and adaptability.
Why do organizations invest billions of dollars in sales training every year while win rates and quota attainment continue to disappoint? In this episode of Sales [UN]Training , Kelly Riggs examines the biggest reason traditional sales training fails to produce meaningful, lasting results. Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining Kelly explains why one-time seminars, kickoff meetings and information-heavy training sessions rarely create new habits. Simply exposing salespeople to new concepts isn't enough. Real improvement requires repetition, coaching and consistent reinforcement that helps sales professionals apply new skills in real customer conversations. The discussion also explores why modern selling is far more complex than following a scripted presentation. Every buyer, opportunity and sales conversation is different, making adaptability one of the most valuable skills a salesperson can develop. Kelly outlines why sales managers must spend less time acting as the "super salesperson" and more time developing their people through intentional coaching. You'll also hear a practical coaching process that sales leaders can…
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