YSR Ch 11 - Benefits v Ingredients
About this episode
Lisa Conway discusses the importance of focusing on client outcomes rather than product ingredients in salon retail.
People in this episode
Host: Lisa Conway
Topics covered
- salon retail
- client communication
- product recommendations
- benefits vs ingredients
- trust building
- sales techniques
Keywords
- salon business
- retail sales
- client outcomes
- features vs benefits
- communication skills
More episodes of Salon Conversation with Lisa Conway
- I Though Breathwork Was Woo Woo
- Salon Targets Don't Work
- Strawberry and Vanilla Team Members
- I Tried to Fix Their Team
- Mental Health in the Salon: How to Protect Your Energy, Your Team & Your Clients
- YSR Ch 10 - Let's Lock This Shit Down
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