About this episode

Lauren Lappin discusses effective strategies for salon owners to repurpose their social media content.

Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optin In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true. Repurposing Top Performing Content. [05:50] Reusing Captions and Creating New Content. [11:47] Repurposing Static Posts into Reels. [13:46] Reversing the Repurposing Process. [16:42] Using Stories to Repurpose Content. [17:11] Using AI to Help with Repurposing. [21:48] How to Repurpose Your Existing Social Media Content in 2026: Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved ). You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple…

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