About this episode

Peter Jenkins interviews Chris Bishop from Yo-Zuri about fishing lures and techniques for saltwater fishing in the Northeast.

Peter sits down with Chris Bishop, VP of Sales & Marketing at Yo-Zuri, during his annual June swing through New England. A 15-year company veteran and obsessive angler (snook and tarpon at home in Sebastian, FL; stripers at the Cape Cod Canal on the road), Chris explains the technology platforms behind Yo-Zuri's most trusted lures and how he actually fishes them. Covered in this episode: how the patented magnetic weight transfer system delivers distance and accuracy in wind; the difference between the Mag and Hydro platforms; why the Mag Darter's swim-plus-dart action excels around bridges, inlets, and shadow lines; fishing the swing in moving water; the Mag Pencil and the durable pearl-in-the-plastic finishes; the shallow-running Hydro Minnow LC and a quick lesson in lip design; the Hydro Monster Shot's dying-baitfish fall (an albie killer); the 3D Inshore series; and Chris's top Northeast colors — and the logic for when to match the hatch versus stand out. Every lure discussed is available at saltwateredge.com. Show Notes / Timestamps 0:00 — Intro: learning the "why" behind 20 years of products 0:48 — Chris's background; 15 years at Yo-Zuri; medical device sales roots 1:53 —…

People in this episode

Host: Peter Jenkins

Guest: Chris Bishop

Topics covered

• fishing techniques
• fishing lures
• saltwater fishing
• Yo-Zuri products
• Northeast fishing
• angler tips

Keywords

• Yo-Zuri
• fishing lures
• Mag Darter
• Hydro Minnow
• Northeast colors
• weight transfer system
• fishing techniques
• saltwater fishing

Mentioned in this episode

Organizations: Yo-Zuri

Places: Sebastian, FL, Cape Cod Canal, New England, Vineyard, Jersey

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