About this episode

Alex Halliday discusses the impact of AI on search and marketing strategies.

Alex Halliday made his first fortune at 15 building fan sites in the early web. Now he’s back at the center of another digital reset — helping brands survive AI-driven search. In this episode, he explains why “information gain” beats spam, why Google is under threat, and how AirOps grew from Series A to B in record time as CMOs woke up to the danger.

People in this episode

Guest: Alex Halliday

Topics covered

• AI-driven search
• digital reset
• information gain
• Google threat
• marketing
• business growth

Keywords

• ChatGPT
• AI
• search
• information gain
• Google
• AirOps
• digital marketing

Mentioned in this episode

Organizations: Google, AirOps

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