Hashing out a provocative enterprise AI keynote - live at CRM Playaz IRL with Esteban Kolksy
From SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com by Jon Reed
March 13, 2026 · 27 min
About this episode
The episode discusses Esteban Kolksy's keynote on enterprise AI myths and the true value of AI.
Esteban Kolksy, Chief Distiller at Constellation Research, closed out the CRM Playas IRL (In Real Life) event in Atlanta with a provocative keynote the debunked enterprise AI myths, while making a case for where the value in AI truly lies. After Kolsky left the stage, we broke down his main points on why LLMs are becoming commodities, and why proper enterprise AI is superior to out-of-the-box frontier models. Is AI "intelligent" - or a fascimle of intelligence - and why does this matter? We argued, at times, before landing on why Kolsky hates context graphs, and why I believe the misuse of the word "grounding" holds us back. This keynote was worth hashing out: there are big takeaways for customers that want to avoid lock-in, and to accomplish something better with AI by making AI a strategic part of infrastructure, rather than a not-very-smart chatbot.
People in this episode
Host: Jon Reed
Guest: Esteban Kolksy
Topics covered
- enterprise AI
- AI myths
- LLMs
- context graphs
- AI strategy
Keywords
- enterprise AI
- AI myths
- LLMs
- context graphs
- AI strategy
- CRM Playas IRL
- Esteban Kolksy
Mentioned in this episode
Organizations: Constellation Research
Places: Atlanta
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