EP 23: A Conversation with Jon Bassford, Founder of Lateral Solutions

EP 23: A Conversation with Jon Bassford, Founder of Lateral Solutions

June 4, 2026 · 32 min · Season 2 · Episode 23

About this episode

Jon Bassford discusses the impact of curiosity and company culture on profitability with host Steve Palmer.

Jon Bassford is a best-selling author, TEDx speaker, and founder of Lateral Solutions, an operations consulting and advisory firm. With a background spanning law, philosophy, and executive operations, Jon now helps founders and leadership teams scale by transforming curiosity into a competitive advantage. In this episode, Jon sits down with Steve for a conversation about the power of curiosity, the importance of building a strong and positive company culture, and why lasting profitability is directly tied to the health of that culture.

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