About this episode

Miranda Lievers discusses the importance of focusing innovation on value creation rather than over-innovating during the transition from startup to scale.

Startup to scale in action – In this bite-size clip, Miranda Lievers, co-founder of Thinkific, breaks down one of the most overlooked challenges when moving from startup to scale: knowing where to innovate, and where to stop. If you're an SME or B2B leader navigating startup to scale, this clip highlights a critical mistake that slows growth: applying "builder energy" to everything, instead of focusing on what actually drives value and results. Miranda reframes startup to scale not as endless experimentation, but as building a system where value creation becomes repeatable, efficient, and scalable. She shares a powerful lesson from scaling Thinkific, where over-innovation in areas like internal processes and systems created unnecessary complexity and slowed execution. For SMEs navigating startup to scale, the takeaway is clear: not everything needs your creativity. The real challenge in startup to scale isn't building, it's knowing where to focus your innovation so you can scale without friction. Key Takeaways: Build a value engine: Startup to scale is about turning expertise into repeatable, scalable outcomes. Stop over-innovating: SMEs often slow down growth by reinventing what…

People in this episode

Host: Brendan McGurgan

Guest: Miranda Lievers

Topics covered

• startup
• scale
• innovation
• SME
• B2B
• growth
• value creation

Mentioned in this episode

Organizations: Thinkific

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