About this episode

Taki Moore shares his journey of dismantling a $10 million business to focus on what he loves, achieving remarkable success with a new approach.

Taki Moore had a $10 million business he hated and a sales team of nine he no longer needed. This episode is the story of how he burned it all down, rebuilt it with a team of nine and a 2-page document, and scaled past $1.7 million a month doing only the work he actually loves. In this episode, Brendan sits down with Taki Moore, the coach behind some of the most prolific names in the business world, to unpack one of the most counterintuitive scaling stories you will hear. Taki takes us inside the moment he was ready to walk away from a $10 million US dollar business because his weeks were filled with meetings, politics and content that no longer sounded like him. What followed was a radical rebuild. He fired his entire sales team of nine people, locked them in a cupboard for 90 days on full pay, and replaced them with a two-page document. In month one without them, he outsold everything they had ever done. He shares the Five Ones framework that any founder under a million dollars should follow before doing anything else, and explains why free webinars attracted the wrong people until he charged $100 and watched qualified leads jump from 5% to 55% overnight. The conversation moves…

People in this episode

Host: Brendan McGurgan

Guest: Taki Moore

Topics covered

• business scaling
• entrepreneurship
• founder-driven marketing
• sales team restructuring
• webinar strategy

Keywords

• scaling
• business
• sales
• webinars
• marketing
• entrepreneurship
• Taki Moore

Mentioned in this episode

Organizations: Virgin

More episodes of ScaleX™ Insider Podcast

• [REPLAY - from the archive] Stress Management Masterclass for SME Leaders with Dr.Lauren Hodges · July 21, 2026 · 1h 7m
• [ScaleX Bite-Size] - Mental Resilience: Wim Hof's Secret to Peak Performance · July 17, 2026 · 4 min
• [ScaleX Bite-Size] - Cold Exposure Benefits: Why Wim Hof Recommends Cold Showers · July 16, 2026 · 2 min
• [REPLAY - from the archive] Wim Hof Explains How Leaders Can Stay Calm Under Pressure · July 14, 2026 · 52 min
• [ScaleX Bite-Size]-3 Interviewing Tips That Actually Work with Patrick Lencioni · July 10, 2026 · 2 min
• [ScaleX Bite-Size]- 6 Types of Working Genius with Patrick Lencioni · July 9, 2026 · 6 min

Explore listener stats, chart rankings, contacts and more on the ScaleX™ Insider Podcast podcast page.