
Patrick Terry | It’s Never Too Late… He Started At 47 And Beat McDonald’s Out
From School of Hard Knocks Podcast by The School of Hard Knocks
May 21, 2026 · 1h 5m
About this episode
Patrick Terry shares his journey of building P. Terry’s and competing against fast food giants.
Patrick Terry is the co-founder of P. Terry’s, the Texas burger brand that grew from a 527-square-foot Austin stand into 38 locations and 1,800 employees. In this episode, Patrick shares how he built the company with his wife Kathy, competed directly against national fast food giants, protected the brand’s culture, and refused franchising or private equity to preserve quality. We discuss leadership, employee loyalty, pricing with fairness, building customer love, and why showing up every day is still the ultimate business advantage. Hosted on Ausha. See ausha.co/privacy-policy for more information.
People in this episode
Guest: Patrick Terry
Topics covered
- entrepreneurship
- leadership
- fast food industry
- employee loyalty
- brand culture
Keywords
- P. Terry’s
- Patrick Terry
- McDonald’s
- entrepreneurship
- leadership
- employee loyalty
- brand culture
Mentioned in this episode
Organizations: P. Terry’s, McDonald’s
Places: Texas, Austin
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