The School Bus Ecosystem: Adapting to Multi-modality & Building a Brand
About this episode
The episode discusses the importance of branding in school transportation amidst various challenges including safety and funding.
We examine a school bus shooting in Pennsylvania, how the federal BUILD 250 Act would cut Safe Streets and Roads for All funding, and transportation's role in student absenteeism. Speaker, author and branding expert Bruce Turkel shares why it's important for school bus operations to build a brand in an age of increasing multi-modality, discusses leveraging emotions over facts to reach the right audience, and previews his musical STN EXPO West training in July. Read more about operations. Episode sponsors: Transfinder, School Radio.
Sponsors
Transfinder, School Radio
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