
Architect The Decision, Or The Jury Will
From Science of Justice by Jury Analyst
January 23, 2026 · 23 min · Season 2 · Episode 33
About this episode
The episode discusses how trial lawyers can become decision architects by focusing on emotional engagement before logical reasoning.
Send us Fan Mail We argue that the “strong facts equal strong case” formula is broken, and lay out a new model where trial lawyers become decision architects who win the heart first, then the mind. Using research, case studies, and tools, we map how to design stories that resist bias, reduce cognitive load, and produce engineered settlements. • why facts alone fail under modern juror psychology • system one drives early moral judgments • confirmation bias and the Hannah study • narrative dri...
People in this episode
Host: Jury Analyst
Topics covered
- trial law
- juror psychology
- decision architecture
- narrative design
- cognitive bias
Keywords
- strong facts
- cognitive load
- confirmation bias
- Hannah study
- narrative design
Mentioned in this episode
Organizations: Science of Justice
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