About this episode

The episode discusses how to make responsible AI irresistible within enterprises amidst regulatory changes and the importance of integrating AI ethics into workflows.

Responsible AI will not scale because leaders believe in it. It will scale when doing the right thing becomes easier than working around it. In this episode of Scouting for Growth, Sabine VanderLinden welcomes back Reggie Townsend, Vice President of AI Ethics, Governance and Social Impact at SAS, for a timely conversation on how to make responsible AI irresistible inside the enterprise. This is not a theoretical discussion about principles. It is about what happens when AI governance meets real deadlines, board accountability, product design, agentic AI, regulatory pressure and enterprise adoption. The timing matters. The EU AI Act has moved from future regulation to implementation reality. It entered into force on 1 August 2024, with prohibited AI practices and AI literacy obligations applying from February 2025, general-purpose AI rules from August 2025, and phased timelines for high-risk AI systems now shaped by the 2026 AI omnibus political agreement. Waiting for perfect certainty is no longer a strategy. Reggie challenges a common misconception: AI governance is not a brake on innovation. Done well, it is the architecture that allows innovation to move faster, with…

People in this episode

Host: Sabine VanderLinden

Guest: Reggie Townsend

Topics covered

• Responsible AI
• AI Ethics
• Governance
• Enterprise Adoption
• Regulatory Pressure
• Innovation

Mentioned in this episode

Organizations: SAS

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