About this episode

Moréa Pollet discusses her team's journey in rebuilding their ABM strategy at InfluxData after initial failures.

Most ABM programs start with a plan and die with a calendar. Moréa Pollet spent three years watching that happen at InfluxData - and then figured out why. On this episode of Scrappy ABM , Mason Cosby sits down with Moréa to walk through exactly how her team rebuilt their ABM motion from the ground up, using Clay-powered enrichment, AI-generated personalization, and a LinkedIn funnel built for technical buyers. ㅤ The conversation covers what killed version one (sales bandwidth, no real operationalization), what made version two stick (automating everything except the phone call), and the honest truth about measuring ABM success before pipeline is even on the table. InfluxData is an open-source company targeting software engineers - which means they're running ABM in one of the hardest targeting environments possible. The playbook Moréa shares is specific, scrappy, and repeatable. ㅤ 👤 Guest Bio Moréa Pollet is the Director of Demand Generation at InfluxData, the creator of InfluxDB - the world's leading open-source time series database. She has been with InfluxData for over five years, building and evolving the demand gen function across PLG, enterprise, and hybrid sales motions…

People in this episode

Host: Mason Cosby

Guest: Moréa Pollet

Topics covered

• ABM strategies
• automation in marketing
• demand generation
• personalization
• targeting technical buyers
• measuring ABM success

Keywords

• ABM
• automation
• personalization
• demand generation
• InfluxData
• InfluxDB
• sales bandwidth
• LinkedIn funnel
• technical buyers

Mentioned in this episode

Organizations: InfluxData

Products: InfluxDB

Places: San Francisco, France

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