Your ABM Program Is Failing Because Nobody Owns It (with Aakash Sinha from Clazar) | Ep. 265
About this episode
Mason Cosby discusses the challenges and strategies of account-based marketing with Aakash Sinha.
This is an interview of Mason on the GTM & AI Operators Show . ㅤ What happens when you strip away the enterprise budget, the fancy ABM platform, and the eight-person marketing team - and still have to hit a revenue number? That's the premise behind Scrappy ABM , and in this episode, Mason Cosby sits down with Aakash Sinha on the GTM & AI Operators Show to break down what ABM actually is, when it works, and why most programs fail before they ever get going. Mason walks through the four core reasons ABM programs break down, how to tell if your ICP is real or just aspirational, and what it actually takes to build a program that generates pipeline without a bloated budget. ㅤ 👤 Guest Bio Aakash Sinha is Founding Member - Marketing at Clazar, a cloud GTM platform that helps software companies list, manage, and co-sell on AWS, Azure, and Google Cloud marketplaces. Prior to Clazar, he served as Director of Marketing at SpotDraft and held marketing roles at Belong, Cashfree, and Entrepreneur First. He runs the GTM & AI Operators Show, where he interviews operators building and shipping in an AI-shaped world. ㅤ 📌 What We Cover The origin of Scrappy ABM and why Mason fell in…
More episodes of Scrappy ABM
- Stop Selling Fear 😨 Why Factal's ABM Program Leads with Proof, Not Pain (with Dave Clark from Factal) | Ep. 282
- The Minimum Viable Tools Required for Account-Based Marketing | Ep. 264
- Building an Organic Social ABM Program from Scratch with Greg Rokisky from Calendly | Ep. 263
- Best place to start with ABM | Ep. 262
- How to build the right budget and investment for ABM | Ep. 261
- Why Most ABM Programs Fail: Executing In The Wrong Sequence | Ep. 260
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