290. Giorgia Lupi

290. Giorgia Lupi

From Scratching the Surface by Jarrett Fuller

May 27, 2026 · 1h 0m

About this episode

Giorgia Lupi discusses the intersection of data and storytelling, her work at Pentagram, and the impact of the COVID-19 pandemic on her perspective on data.

Giorgia Lupi is an information designer and partner at Pentagram. Her work synthesizes data and storytelling for clients such as Google, IBM, Gates Foundation, and the New York Times. She’s the author of Speak Data with Phillip Cox, and previously published Dear Data, Observer, Collect, Draw, and the picture book This is Me and Only Me. In this conversation, Jarrett and Giorgia talk about the evolution of how we talk about data, blending clarity and communication with artistic expression, and how the COVID-19 pandemic changed how she thought about data and her work. Links from this episode can be found at scratchingthesurface.fm/290-giorgia-lupi —— Support the show and sign up for our newsletter at surfacepodcast.substack.com

People in this episode

Host: Jarrett Fuller

Guest: Giorgia Lupi

Topics covered

  • data visualization
  • storytelling
  • artistic expression
  • COVID-19 impact
  • information design

Keywords

  • information design
  • data storytelling
  • Pentagram
  • COVID-19
  • Giorgia Lupi
  • data visualization
  • artistic expression

Mentioned in this episode

Organizations: Pentagram, Google, IBM, Gates Foundation, New York Times

Books & works: Speak Data, Dear Data, Observer, Collect, Draw, This is Me and Only Me

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