About this episode

This episode explores the impact of influencers on children's thoughts, feelings, and behaviors through an interview with Dr. Liselot Hudders.

The rise of influencers has changed the conversation around advertising, marketing, and behavior change in adults as well as children. How do influencers and their sponsored content impact children’s thoughts, feelings, and behaviors? On this episode of Screen Deep, host Kris Perry interviews Dr. Liselot Hudders, Professor of Marketing Ethics at Ghent University, to unpack her research on how influencing works, why influencers produce content aimed at youth, what children understand about dig...

People in this episode

Host: Kris Perry

Guest: Liselot Hudders

Topics covered

• influencers
• children
• advertising
• marketing
• behavior change
• online personalities

Keywords

• influencers
• children
• advertising
• marketing ethics
• behavior change
• online content

Mentioned in this episode

Organizations: Ghent University

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