Search News Buzz Video Recap: Google Post-Core Update Volatility, Zero Clicks Rising, Appleâs Siri AI & Google SEO Docs

From Search Buzz Video Roundup by Barry Schwartz

June 12, 2026

About this episode

This episode discusses the impact of the recent Google core update, the rise of zero clicks in search results, and new developments in AI from Apple.

This week, we covered the post-Google core update volatility that hit some folks hard. An updated zero click study shows Google Search is sending less and less traffic to the open web. Apple announced the all new Apple Intelligence and Siri AI. Bing gave searchers...

People in this episode

Host: Barry Schwartz

Topics covered

Google core update
zero clicks
Apple AI
SEO
search traffic

Keywords

Google
core update
zero clicks
Siri AI
Bing
SEO
search traffic

Mentioned in this episode

Organizations: Google, Apple, Bing

Products: Siri AI