AI protocols that marketers need to know about - with Liz Micik & Marie Haynes
About this episode
Marie Haynes and Liz Micik discuss the transition to the Agentic Web and the implications of Google's new AI protocols for marketers.
In this episode of the "Real People Using AI" series, host Marie Haynes sits down with SEO content strategist and AI transition consultant Liz Micik to discuss the massive shift from a chat-based internet to the "Agentic Web." They break down Google's latest developer protocols—including MCP, A2A, UCP, and AP2—and translate what these highly technical concepts mean for everyday business owners and marketers. If you are wondering how AI agents will discover, consume, and negotiate with your website in the future, and what actionable steps you can take right now to prepare your brand (like cleaning up your schema and structured data), this conversation is your roadmap.Google’s blog posts on the agentic protocols:https://developers.googleblog.com/developers-guide-to-ai-agent-protocols/Reach Liz Micik:https://lizmicik.com/Reach Marie:https://mariehaynes.com/contactThe Search Bar:https://mariehaynes/comBecome a member of Marie’s paid community:https://community.mariehaynes.com/collections/10503740:00 – Welcome to the Agentic Web: Moving beyond chat interfaces and GEO (Generative Engine Optimization) to prepare for AI agents.2:16 – The Evolution of the Web: Why the…
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