Starting a Business? How to Research Your Business Idea First | #247

Starting a Business? How to Research Your Business Idea First | #247

March 12, 2026 · 12 min · Season 1 · Episode 247

About this episode

In this episode, Shannon Russell discusses the importance of researching and validating your business idea before launching it.

👉 Start Your Second Act Strategy Call with Shannon here. If you have a business idea you're excited about, it can be tempting to jump straight into building it. But before you invest your time, energy, and money, there's one critical step you shouldn't skip. In this episode of the Second Act Success Podcast, Shannon Russell walks you through how to research and validate your business idea so you can confidently move from employee to entrepreneur. Doing market research helps you avoid costly...

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Host: Shannon Russell

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