Ep. 575 - Trevanna Tracks COO Selina Meere - How to Energize Culture and Deliver Reliable Results

About this episode

Selina Meere, COO of Trevanna Tracks, discusses the complexities of music licensing and leadership in creative industries.

Ever wondered why one song can instantly give you chills… while another makes you feel nothing at all? In this episode, Selina Meere, COO of Trevanna Tracks , pulls back the curtain on the invisible system behind the music you feel in films, ads, and media. From navigating complex rights and scaling music operations for global brands to leading without a playbook, this conversation dives deep into what it really takes to operate at the intersection of creativity, technology, and leadership. They explore the realities of being a COO, managing elite teams, making high-stakes decisions, and building trust in environments where there are no clear answers. If you want to understand how world-class operators think, lead, and execute under pressure, don’t wait. The cost of staying reactive instead of strategic is too high. Hit play now for insights you won’t hear anywhere else. Timestamped Highlights [00:00] – The hidden force behind why certain songs instantly trigger emotion in movies and ads [02:14] – Why music licensing became exponentially more complex, and what most people don’t realize [04:21] – The “Excel breaking point” that led to building a completely new category in media…

People in this episode

Host: Cameron Herold

Guest: Selina Meere

Topics covered

• music licensing
• leadership
• COO insights
• team management
• creativity and technology

Keywords

• music operations
• leadership
• COO
• team dynamics
• creative technology

Mentioned in this episode

Organizations: Trevanna Tracks

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