About this episode

Sarah Jacobson discusses how large-scale farming businesses can balance productivity, sustainability, and profitability through innovation and technology.

How do large-scale farming businesses balance productivity, sustainability and profitability while staying ahead in a rapidly changing industry? In this episode, Sarah Jacobson from Lawson Grains shares how research, data and technology are shaping the future of farming across New South Wales and WA. Sarah explains how Lawson Grains approaches R&D, variable rate technology, soil health and sustainable farming practices. She also dives into soil carbon projects, the importance of accurate farm data, and how the business is using innovation to improve long-term productivity and resilience across diverse farming systems. Sarah shares practical insights into evaluating new technology, managing risk with trial work, and why continuous learning is critical in modern agriculture.  Local Land Services Sustainable Agriculture Facilitator, Bonnie Mitchell sat down with Sarah to bring you this chat. Resources and links: Sarah Jacobson on LinkedIn Nominate a Mate: If you'd like to nominate a mate (or yourself) as a potential future guest on the podcast, you can do so here: Nominate a Mate for 'Seeds for Success' . Connect: Central West LLS website Central West LLS on Facebook…

People in this episode

Host: Bonnie Mitchell

Guest: Sarah Jacobson

Topics covered

• large-scale farming
• sustainability
• agriculture technology
• soil health
• research and development
• data management

Keywords

• farming
• sustainability
• soil carbon
• AgTech
• R&D
• data
• technology
• productivity
• resilience

Mentioned in this episode

Organizations: Lawson Grains, Australian Government, Natural Heritage Trust

More episodes of Seeds for Success

• More Options, Less Risk: Mixed Farming Strategies That Last with Rob Watt · July 13, 2026 · 26 min
• Grain Storage, Innovation and the Future of Agriculture with David Langfield · June 29, 2026 · 37 min

Explore listener stats, chart rankings, contacts and more on the Seeds for Success podcast page.