From Paddock to Plate: Building a Lamb Brand That Controls the Whole Chain with Andy and Ben Sippel

From Paddock to Plate: Building a Lamb Brand That Controls the Whole Chain with Andy and Ben Sippel

From Seeds for Success by Central West Local Land Services

March 9, 2026 · 35 min · Episode 144

About this episode

This episode explores the journey of building a vertically integrated lamb business from paddock to plate with insights from Andy and Ben Sippel.

What happens when a producer decides not just to grow the product but to own the entire supply chain? In this episode, Local Land Services Cropping Ag Advisor Tim Bartimote sits down with Andy and Ben Sippel to unpack how a vertically integrated lamb business was built from paddock to plate. Starting with farmers’ markets and evolving into a streamlined event-based model, they share why simplicity, consistency, and market alignment have been central to success. You’ll hear why limiting customer choice became a strength, how ensuring “everything has a home before it leaves the paddock” protects profitability, and what it really takes to bootstrap and scale a food business. This is a practical conversation for producers interested in value-adding, controlling their market pathway, and building resilient agricultural businesses beyond the farm gate. Resources and links: Saltbush Lamb MLA Managing Your Feedbase Ben Sippel on LinkedIn Andy Sippel on LinkedIn Nominate a Mate: If you'd like to nominate a mate (or yourself) as a potential future guest on the podcast, you can do so here: Nominate a Mate for 'Seeds for Success' . Connect: Central West LLS website…

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