About this episode

This episode explores the evolution of SEGA's North American branding and box art design from 1989 to 2001.

In this episode of Sega Talk, we track the radical evolution of SEGA’s North American branding, from the clinical “graph paper” grids of the Master System to the high-tech “black box” era of the Genesis. We dive deep into why Sega abandoned its uniform look for the iconic red-stripe rebrand of the 90s, the switch … Continued

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