How Alex Hormozi Sold Millions of Books (The Part No One Talks About)
About this episode
Chandler Bolt discusses the strategies Alex Hormozi used to achieve a record-breaking book launch.
Alex Hormozi just pulled off one of the biggest book launches in history — $81M in sales, 2.9M copies sold, and a Guinness World Record, all in just 24 hours. In this video, Chandler Bolt, bestselling author and CEO of SelfPublishing.com, breaks down the exact strategies Hormozi used and shows how you can apply them to your own book launch. From building an audience before you launch to structuring irresistible offers, stacking value with bonuses, and leveraging live events, Chandler reveals...
People in this episode
Host: Chandler Bolt
Guest: Alex Hormozi
Topics covered
- book launch
- marketing strategies
- audience building
- sales techniques
- value stacking
Keywords
- book launch
- Alex Hormozi
- sales
- marketing
- audience building
- bonuses
- live events
Mentioned in this episode
Organizations: SelfPublishing.com
More episodes of Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
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- Why a Book is Better Than a $50k Ad Budget (with Kassidy Warren)
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