About this episode

Courtney Johnson discusses how to effectively launch a business book by aligning consumer desires with essential transformations for readers.

Stop overcomplicating your business book topic and discover how to capture a massive target audience using the tactical "Trojan Horse" marketing framework. Renowned career strategist Courtney Johnson joins the show to break down how her release, Career Cheat Codes, balances consumer desires with the business building transformation readers actually need. Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. http://s...

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