Author Business Q&A: Profit, Pricing, and Publishing Strategy with Michael La Ronn and Joe Solari

Author Business Q&A: Profit, Pricing, and Publishing Strategy with Michael La Ronn and Joe Solari

From Self-Publishing with ALLi by Alliance of Independent Authors

July 8, 2026 · 59 min · Episode 814

About this episode

Michael La Ronn and Joe Solari discuss the business aspects of being an indie author, focusing on profit, pricing, and publishing strategies.

In this member-first Q&A on the Self-Publishing with ALLi podcast, host Michael La Ronn talks with Alliance of Independent Authors Business Adviser Joe Solari about how indie authors can think more clearly about the business side of writing. Joe explains why authors should focus less on revenue and more on profit, how to approach pricing without undervaluing their work, when going wide makes sense, and why intellectual property and audience are the real foundations of an author business. He also offers practical advice on print distribution, direct sales, and when it may—or may not—make sense to form an LLC. Find more author advice, tips, and tools at our Self-publishing Author Advice Center , with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally.

People in this episode

Host: Michael La Ronn

Guest: Joe Solari

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Organizations: Alliance of Independent Authors

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