The simple sales technique I use to sign corporate clients every month

The simple sales technique I use to sign corporate clients every month

March 20, 2026 · 27 min · Season 1 · Episode 171

About this episode

Jessica Lorimer shares a simple sales technique to consistently sign corporate clients each month.

Do you ever feel like you're hustling non-stop just to keep up with your current delivery—and then, suddenly, your sales pipeline dries up? Or maybe you go from feast to famine: booking lots of work, then radio silence, then panic? I've been there. In fact, it's something I hear a lot from consultants and coaches so today I'm sharing the straightforward sales technique I've used for the last 10 years to sign new corporate clients every single month - even when things get busy. Most of us get stuck in a cycle: when we're flush with delivery, we go all-in for our clients, leaving sales activity until we're running on fumes, promising ourselves we'll tackle it "tomorrow." Before you know it, there's no new pipeline… and the cycle starts over. Why? Three key reasons: Pricing: Are you charging enough to justify your time, or is every new client eating into space you should use for business development? Forgetting Your Real Job: You're not just a consultant/coach/trainer—you're also the lead salesperson in your business. Reactive, Not Proactive: You spend your best energy on client delivery, leaving sales for when you're already exhausted (and it shows). The Simple Technique That…

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