077: Write Client Proposals That Close
About this episode
Renee Hribar discusses how to write effective client proposals that resonate with buyers and close deals.
—>> https://www.askmecoach.com/ You already won the client, then your proposal talked them right back out of it. Renee Hribar breaks down why so many consultants and B2B service providers lose deals they had already closed. The problem isn't price or timing; it's sending a seven-page brochure full of "here's my agency" energy when the buyer has already decided they want you. Renee walks through the shift from re-selling your business to acting like the trusted advisor they hired in their head: reflect their world, diagnose before you prescribe, and give them your sharpest advice in their own words. Specificity is what gets you paid, and a proposal that names exactly what a client is missing beats a polished company bio every time. Rework your next proposal around their problem and watch "let me think about it" turn into "this is exactly what we needed."
People in this episode
Host: Renee Hribar
Topics covered
- client proposals
- B2B sales
- consulting
- trusted advisor
- sales strategies
Keywords
- client proposals
- B2B service providers
- sales coaching
- consultant strategies
- proposal writing
More episodes of Selling Your Expertise: Sales Help for B2B Consultants, and Service Providers
- 080: Stop Giving Free Access (to your expertise)
- 079: Close the Sale You (almost) Lost
- 078: How To Turn Posts Into Sales Conversations
- 076: Stop Over-Explaining and Start Closing
- 075: How to Sell More to Existing Clients
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