SEO 101 Ep 524: How AI Is Shaping Search, Google’s Recipe Update, and a Website Redesign Cautionary Tale

SEO 101 Ep 524: How AI Is Shaping Search, Google’s Recipe Update, and a Website Redesign Cautionary Tale

March 12, 2026 · 26 min

About this episode

The episode discusses the impact of AI on search, website redesign pitfalls, and recent updates from Google and Amazon.

In this episode of SEO 101, Ross Dunn and Scott Van Achte share a cautionary tale of SEO disaster during website redesigns, discuss new branded queries filters in Google Search Console, break down stats on AI assistant search volume, cover Amazon blocking Perplexity’s shopping bot, explore Google Maps’ new conversational AI feature, and highlight updates to AI-powered recipe results. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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