About this episode

The episode explores AI-assisted SEO strategies, the Ghost Citation Problem, and various updates from Google and Bing.

In this episode of SEO 101, Ross Dunn and Scott Van Achte dive deep into AI-assisted SEO competitor analysis, the Ghost Citation Problem in AI search results, and evolving strategies for brand mentions versus citations. They also discuss Google’s “Read More” links, Bing Webmaster Tools’ new AI reporting features, click-through rates with AI overviews, and Google’s back button hijacking crackdown. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

People in this episode

Hosts: Ross Dunn, Scott Van Achte

Topics covered

• AI-assisted SEO
• competitor analysis
• Ghost Citation Problem
• brand mentions
• citations
• Google features
• Bing AI reporting

Keywords

• AI SEO
• competitor analysis
• Ghost Citation Problem
• Google Read More links
• Bing Webmaster Tools
• click-through rates
• back button hijacking

Mentioned in this episode

Organizations: Google, Bing Webmaster Tools

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