How to Pick Keywords That Match Your Vision—Not Your Competition
About this episode
Brittany Herzberg discusses the pitfalls of competitor-based keyword research and offers alternative strategies for selecting keywords that align with your vision and clients.
Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients. In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so you can build a better bat signal and finally get found online by aligned clients! → Get the full show notes here: h...
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