Second Launch Problem
From Sequence Over Strategy by Michelle Warner
May 7, 2026 · 19 min · Episode 51
About this episode
Michelle discusses the challenges of launching a second offer after a successful first one using her business growth framework.
In this episode, Michelle breaks down exactly what's happening when your first offer flies and the next one stalls, using her three levers of business growth framework.
People in this episode
Host: Michelle Warner
Topics covered
- business growth
- entrepreneurship
- marketing strategy
- offer development
- business challenges
Keywords
- second launch
- business growth
- offer stalls
- entrepreneurship
- marketing
- business strategy
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