About this episode

The episode discusses how a legacy brand successfully launched on Amazon, achieving six figures in its first year through strategic planning and keyword optimization.

A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how… ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards. Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value…

People in this episode

Host: Bradley Sutton

Guest: Spencer Gordon

Topics covered

• Amazon FBA
• e-commerce
• launch strategy
• legacy brands
• keyword research
• business growth

Keywords

• Amazon launch
• e-commerce strategy
• keyword optimization
• legacy brand
• business growth
• Helium 10

Sponsors

Helium 10

Mentioned in this episode

Organizations: Leanin Tree Greeting Cards, Helium 10

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