Why Every Company Needs a Trust Center
From She Said Privacy/He Said Security by Jodi and Justin Daniels
March 26, 2026 · 27 min
About this episode
The episode discusses the importance of trust centers in building consumer confidence around data privacy and security practices.
Kelly Peterson is the Chief Privacy and Compliance Officer for Yobi AI, a company dedicated to building models based on consented data to democratize access to data in an ethical and privacy-respecting manner. As CPO, Kelly establishes the strategy for the company's compliance programs and advises on product development utilizing PbDD. She collaborates cross-functionally with key internal stakeholders and external partners to explain Yobi's unique approach to AI development. In this episode… Building trust around how companies collect and use consumer personal information has become a defining challenge. Companies need to be upfront with the types of personal information they collect from consumers, why they collect it, and how it is used. Making that information easy to access can help people better understand a company's privacy and security practices. And one way to do that is through a trust center. Trust centers do more than build credibility. They can also serve as an efficient sales and marketing tool that quickly answers questions about an organization's privacy and security practices. Building one often starts with an internal advocate. That advocate can work with sales…
People in this episode
Hosts: Jodi Daniels, Justin Daniels
Guest: Kelly Peterson
Topics covered
- trust center
- privacy
- data ethics
- AI development
- compliance
- consumer information
Keywords
- trust center
- privacy
- data collection
- AI
- compliance
- consumer information
- security practices
Mentioned in this episode
Organizations: Yobi AI, PbDD
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