Ep 34: Colette Laxton, Knowledge is the Moat - Building the INKEY List
About this episode
Colette Laxton discusses the journey of building The INKEY List and the importance of consumer engagement in the beauty industry.
Skincare should not require a chemistry degree, a 12-step routine, or a luxury-sized budget. In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Colette Laxton, co-founder of The INKEY List, to explore how consumer obsession, founder resilience, and ruthless commercial discipline helped build one of beauty’s most disruptive brands. Colette shares how the rise of Reddit became an early aha moment. Consumers were turning to one another for answers because brands were not giving th...
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