EP90 500 Years of Beretta – Ricardo Olivieri
About this episode
Gray Thornton interviews Ricardo Olivieri of Beretta about the brand's 500-year history and its commitment to craftsmanship and conservation.
In this episode of Sheep Fever, Gray Thornton sits down with Ricardo Olivieri of Beretta to explore what it means to represent a brand with over 500 years of history. Olivieri shares insight into Beretta's enduring philosophy, from its deep-rooted commitment to craftsmanship to the generational knowledge passed down through its workforce. The conversation offers a behind-the-scenes look at how a firearm moves from concept to completion, highlighting the precision, artistry, and innovation that define the brand. The episode also touches on Beretta's role in conservation, including a standout moment from the 2026 Sheep Show where a one-of-a-kind SO6 EELL Sparviere Marco Polo shotgun raised more than $500,000. Those funds are now supporting wild sheep conservation efforts through the ION Partnership across Idaho, Oregon, and Nevada—putting a 500-year legacy to work on the ground for wild sheep.
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