About this episode

Mark Hall joins Gray N. Thornton to discuss the role of storytelling in changing public perception about hunting and conservation, along with the vision behind Project Grizzly Balance.

For decades, the hunting and conservation community has advocated—through organizations, programs, and initiatives—for educating the non-hunting majority on the value of hunting to wildlife and habitat conservation. This need is even enshrined in the Wild Sheep Foundation mission: to educate the public and youth on sustainable use. But have we succeeded? Is this focus still critical? And how do we move the needle on public perception? In this episode, Mark Hall of the Wild Origins Canada Foundation joins Gray N. Thornton to explore how storytelling can reach the "moderate middle"—impacting, educating, informing, and challenging thought around hunting and conservation. They discuss what messages resonate, which fall flat, and how to shape hearts and minds in a changing landscape. Mark also shares the vision behind Project Grizzly Balance—an effort to restore the sustainable use of grizzly bears across British Columbia and beyond for the benefit of both wildlife and people.

People in this episode

Host: Gray N. Thornton

Guest: Mark Hall

Topics covered

• hunting
• conservation
• storytelling
• public perception
• wildlife
• sustainable use

Keywords

• hunting
• conservation
• storytelling
• public perception

Mentioned in this episode

Organizations: Wild Sheep Foundation, Wild Origins Canada Foundation, Project Grizzly Balance

Places: British Columbia

Explore listener stats, chart rankings, contacts and more on the Sheep Fever podcast page.