Acting As If: How to Claim What’s Coming ft. Lisa Price of Carol’s Daughter
About this episode
Lisa Price discusses her journey with Carol's Daughter, focusing on the concept of 'acting as if' and navigating challenges in business.
#351: I'm sitting down with Lisa Price — founder of Carol's Daughter — to talk about growing, pivoting, and changing direction publicly. Lisa has been building Carol's Daughter for 33 years. She's navigated equity partners, a major acquisition, public scrutiny, and ultimately buying her company back on her own terms. And through all of it, she's operated from a practice she's had long before it had a name — acting as if. We talk about what it actually looks like to claim something before you can prove it. The gratitude practice that rewired how she moves through hard seasons. What she learned about her own role when she became a "small fish in a big pond." And why the easiest, most peaceful deal of her career only felt that way because of everything hard that came before it. This isn't a story about random luck. It's a story about preparation, posture, and trusting yourself enough to decorate the tree and make the cookies while you're waiting on the yes. This episode is for you if... You're holding the vision of something you’re building You're in a season of waiting and struggling to stay grounded in what you know is coming You've been through something hard in business and are…
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