Stop Letting People Play in Your Face: Knowing Your Worth with Alex Hill

About this episode

In this episode, Alex Hill discusses knowing your worth as a solopreneur and the importance of ownership in your personal and professional life.

#336: In this week’s installment of The Business of You series, I’m sitting down with Alex Hill — recipe developer, community builder, and the woman behind Just Add Hot Sauce — to talk about what it really takes to bet on yourself as a solopreneur and what it truly means to stop letting people play in your face, including yourself. This conversation is about the moment before the leap. The panic attack that becomes the pivot. The $25K savings goal. The train that’s moving whether you’re ready or not. If you’re truly going to be the CEO of your life, it means you know your worth, and you move like it. We talk about turning content into capital, building a brand without letting the algorithm own you, and why “being the product” is both the source of opportunity and pressure. Because it’s one thing to go viral. It’s another thing to build a business that can outlive the internet. The Business of You is about ownership. Not just of your talent, but of your trajectory. This conversation is a masterclass in zooming out before the world decides your next move for you. This episode is for you if… You know you’re talented but you’re still figuring out how to think like the CEO of your own…

People in this episode

Host: Les

Guest: Alex Hill

Topics covered

• self worth
• solopreneurship
• business strategy
• content creation
• personal branding

Keywords

• CEO mindset
• creative vs strategic
• algorithm
• ownership
• capital

Mentioned in this episode

Products: Just Add Hot Sauce

Books & works: Knowing Your Worth, The Business of You, She’s So Lucky on, She’s So Lucky

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