What Happens When You Stop Drinking and Start Building

About this episode

The episode discusses the journey of three friends who turned their business idea from a group chat into a successful functional beverage brand.

#337: Dry January + finding inspiration in the group chat can lead to a compelling fresh start. In this week’s episode of The Business of You series, I'm joined by the founders of Sensori. Three best friends who took their business idea out of the group chat and into the world. Built on their shared curiosity around wellness, Shanna, Ashlyn, and Darean built a fast-growing functional beverage brand. We talk about what it really looks like to build a business with your friends, the messy middle of figuring it out as you go, and why sometimes the smartest move is to move fast and trust that you’ll figure the rest out along the way. From putting the first formulation on a credit card to raising their first round of capital and navigating the very real challenges of scaling a product business, this conversation highlights the what it actually takes to go from idea to execution without sugarcoating or glamorizing the early stages. This episode is for you if: You’ve thought about starting something with your friends and wondered if the idea in the group chat could become a real business. You’re curious what it actually takes to launch a physical product. You want an honest look at…

People in this episode

Host: Les

Guests: Shanna, Ashlyn, Darean

Topics covered

• Dry January
• wellness
• functional beverages
• entrepreneurship
• business building

Keywords

• business with friends
• funding a business
• scaling
• DTC to retail

Mentioned in this episode

Products: Sensori

Books & works: The Business of You, Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, BALANCEDLES, The Lucky Playbook, She’s So Lucky

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