Alex Oyler: Starting fresh is easier than merging old and new on SDVs

About this episode

Alex Oyler discusses the challenges traditional automakers face in competing with electric vehicle manufacturers regarding software-defined vehicles.

Alex Oyler, consulting director at SBD Automotive, joins Automotive News reporter Molly Boigon on the “Shift” podcast to talk about whether traditional automakers can keep up with the pure-play electric vehicle manufacturers on software-defined vehicles. He also explains how some companies end up stagnant by marrying old and new in the same vehicle.

People in this episode

Host: Molly Boigon

Guest: Alex Oyler

Topics covered

• software-defined vehicles
• electric vehicles
• traditional automakers
• automotive industry
• merging technologies

Keywords

• software-defined vehicles
• electric vehicles
• automakers
• automotive industry
• technology merging

Mentioned in this episode

Organizations: SBD Automotive, Automotive News

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