About this episode

Alex Oyler discusses the challenges traditional automakers face in competing with electric vehicle manufacturers regarding software-defined vehicles.

Alex Oyler, consulting director at SBD Automotive, joins Automotive News reporter Molly Boigon on the “Shift” podcast to talk about whether traditional automakers can keep up with the pure-play electric vehicle manufacturers on software-defined vehicles. He also explains how some companies end up stagnant by marrying old and new in the same vehicle.

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