About this episode

Loren McDonald discusses Ford's electric vehicle strategy and the potential of a midsize electric pickup.

Loren McDonald, CEO of Chargenomics, joins Jerry Hirsch, Automotive News managing editor, content, on the “Shift” podcast to talk about why Ford’s F-150 Lightning underperformed expectations. He also explains why the automaker’s plans for a midsize electric pickup may hit the sweet spot for some consumers.

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