NTSB's Kristin Poland: ADAS advertising does not reflect reality

NTSB's Kristin Poland: ADAS advertising does not reflect reality

April 12, 2026 · 25 min

About this episode

Kristin Poland discusses the NTSB's investigation into Ford BlueCruise and the misleading marketing of advanced driver-assistance systems.

Kristin Poland, deputy director of the National Transportation Safety Board’s Office of Highway Safety, joins Automotive News tech and innovation reporter Molly Boigon on the “Shift” podcast to talk about why the board began its investigation into Ford BlueCruise. She also explains how the auto industry is misleading consumers about advanced driver-assistance systems through marketing.

People in this episode

Host: Molly Boigon

Guest: Kristin Poland

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Mentioned in this episode

Organizations: National Transportation Safety Board, Ford BlueCruise

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