Ep. 131: AI Is a Tool, Not a Search Engine

Ep. 131: AI Is a Tool, Not a Search Engine

July 2, 2026 · 39 min · Season 10 · Episode 131

About this episode

Marco Galimberti discusses the effective use of AI in organizations beyond just search engine capabilities.

Most organizations gave everyone access to AI — and then watched them use it as a search engine. In this episode of #shifthappens, Marco Galimberti, CEO of Venchi Asia Pacific, explains why the real shift is AI use. Drawing from his experience leading a global premium brand across manufacturing, retail, and consumer engagement, Marco breaks down where AI creates immediate value (process automation, pattern recognition, shift optimization) and where the longer-term opportunity lies: tra...

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