Local Marketing Strategies (and how to reach local audiences on Instagram)

Local Marketing Strategies (and how to reach local audiences on Instagram)

May 18, 2026 · 18 min · Season 1

About this episode

This episode discusses effective local marketing strategies for businesses and how to leverage Instagram to reach local audiences.

Local marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses. Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The ke...

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Host: Jenna Harding

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