How Getting Back to Basics Turned 437 Into an 8-Figure Brand

About this episode

Hyla Nayeri discusses how she co-founded 437 and grew it into an eight-figure brand by simplifying operations and focusing on organic marketing.

Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.

People in this episode

Guest: Hyla Nayeri

Topics covered

• activewear
• entrepreneurship
• marketing
• business growth
• work culture

Keywords

• 437
• activewear
• eight-figure brand
• organic marketing
• four-day workweek

Mentioned in this episode

Organizations: 437, Shopify

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