About this episode

Matthew Hassett discusses how he built Loftie, a screen-free alarm clock, and sold over 200,000 units without venture capital.

Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.

People in this episode

Guest: Matthew Hassett

Topics covered

• entrepreneurship
• product development
• marketing strategy
• sleep technology
• business growth

Mentioned in this episode

Organizations: Loftie, Wirecutter

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