How Loftie Sold 200,000 Alarm Clocks Without VC Money
From Shopify Masters by Shopify
April 28, 2026 · 35 min · Episode 789
About this episode
Matthew Hassett discusses how he built Loftie, a screen-free alarm clock, and sold over 200,000 units without venture capital.
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row.
People in this episode
Guest: Matthew Hassett
Topics covered
- entrepreneurship
- product development
- marketing strategy
- sleep technology
- business growth
Keywords
- Loftie
- alarm clock
- Matthew Hassett
- sleep
- business growth
- entrepreneurship
- marketing
Mentioned in this episode
Organizations: Loftie, Wirecutter
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